Friday, 20 January 2017

..."Money is like a sixth sense without which you cannot make a complete use of the other five"...  W. Somerset Maugham.

'UK online sales exceed £130 billion in 2016, fuelled by sales growth on smartphones

  • Online sales during 2016 up 16% compared with 2015
  • £25bn spent online in the run up to Christmas, between 13th November and 24th December
  • Sales made on smartphones drive growth, up 47% YoY in December
17th January, 2017 –£133bn was spent online with UK retailers in 2016, the latest figures from the IMRG Capgemini eRetail Sales Index have revealed*. This was £18bn more than the amount spent online in 2015 and meant that the Index registered growth of 16% in 2016. The results demonstrate an exceptional performance for online retail in 2016, exceeding IMRG and Capgemini’s forecast of 11% growth for the year and unexpectedly reversing a trend of declining growth rates over the past few years (see chart below).

For 2017, IMRG and Capgemini forecast e-retail will record a further 14% growth.
The strong performance of online retail in 2016 was fuelled by the continued growth of sales made on smartphones. In December, sales made via smartphones were up 47% year-on-year (YoY). In contrast, sales made on tablets were down 3% YoY**.

In December, smartphones accounted for 54% of mobile device sales, with tablets accounting for the other 46%. This is a huge uplift on December 2015, when smartphones accounted for 39% of mobile device sales.

Across sectors, looking at 2016 as a whole, accessories and lingerie witnessed the biggest increase in online sales, up 38% and 33% respectively. This was followed by gifts, up 26%, and footwear, up 21%, all of which exceeded the Index’s average growth rate. However, the health and beauty sector had a year to forget, with online sales in the category tumbling 3%.
Looking at the Christmas period, which is defined as running from 13th November through to 24th December, £25 billion was spent online. This was up an impressive 16% on the amount spent in 2015*** as consumers continued to shop for presents online.'

...and according to the Office of National Statistics:

Online sales (excluding automotive fuel) increased year-on-year by 21.3%, but fell on the month by 5.3%; accounting for approximately 15% of all retail spending. See figure1 below.



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